Previous events
The staff at 3-Blue are a very experienced team! Individually we have worked on the biggest events on the planet. Such global events in over 10 years include: The Super bowl, The Olympic Games, The Millennium Celebrations in Time Square New York, The World Cup, and many more projects. As a company, 3-Blue has worked on projects in Amsterdam, The Dubai Film Festival, The Allianz ATP World Tennis Tour, and The Berlin Marathon, where over 1 million people lined the streets to cheer on the world champion Haile Gabrselassie! See here for photographs of our Amsterdam and Berlin events.
3-Blue were proud partners of the 2011 German Open in Hamburg, and saw over
80,000 people attend this international event. The event has been running
for over 100 years on the European ATP tour and now has the former
Wimbledon champion Michael Stich as its Tournament director. 3-Blue were
delighted with the results and our clients such as K-swiss, and the
Spanish tourist board (amongst others) achieved exceptional value
with the marketing packages we provided them.
Our clients had commercials broadcast across the entire venue, from VIP plasma screens, through to a huge video wall in the 'village area' and also on to center court, where they were broadcast on two huge LED video walls across both sides of the stadium. We are very pleased to be working with the event organisers again next year and are excited to strengthen our partnership long into the future.
Wimbledon champion and tournament director Michael Stich
The figures
- On-site spectators: 60,000 approx
- On-site journalists: Over 200 international journalists
- News coverage: Print titles with a national total circulation of 69.72 million
- Radio advertising in Germany: 9,800,200 contacts
- Website: Informed a total of 1.7 million people
- TV coverage worldwide: 1,556 hours with a total viewership of 34.14 million, in over 40 countries across 5 continents
- TV news coverage worldwide: 1.442 items with over 18 hours of transmission time on 40 international and 9 German broadcasters
Sporting events play a central role in German society. Interest in sport is constantly growing, extending across all social levels. More than 70 per cent of the population over the age of 14 show a general interest in sport. 24.82 million people are interested in tennis, indicating the huge affinity Germans have to the sport. The German Tennis Federation has the most members of any tennis federation in the world, currently numbering some 1.6 million.
Benicassim Music Festival 2011
Over 150,000 people attended this year's Benacassim Music Festival from the 14th to the 17th July. We were proud to be the screen marketing and sponsorship packages partner for this event. The Benacassim Festival has featured some of the biggest names in the music business including Kasabian, Prodigy, Gorillaz, Amy Winehouse, Blur, Chemical Brothers, Oasis, and The Killers. 2011 featured The Streets, Arcade Fire, Arctic Monkeys, Tinie Tempah, Paolo Nutini, Pendulum, and many more. There was also be a short film festival, the "FIBcortos".
Demographics
- 52% men, 48% women
- Average attendee is in the 18-35 age group
- Attendees are typically from an upper/middle socioeconomic background
- 90% of attendees recommend FIB as the best festival to go to
- 60% of attendees are from abroad, with the highest percentage being from the UK
The 30th anniversary of the International Dallas Auto Show!
Held at the world famous Dallas Conference Center, this event brought
together the biggest automotive names across the
planet, including: Ferrari, Chrysler, Lamborghini, Cadillac, Aston Martin, Jaguar, and Mercedes
The Conference center itself is one of the largest in the
world with over 2 million sqaure foot of space and 3-Blue was
the official screen marketing partner for the event.
There were over 300,000 people attending this event, and we
exclusively offered our clients over
1,250 commercials across the video wall and
plasma screens over the 4 days of the event.
We reached over 300,000 people with our clients' messages.
The strategic location of our screen as shown below enabled us to reach all the attendees as they came into the building, and coming up from the escalators. They all passed our screen, and as there were often long queues we had a captive audience creating a greater impression for our clients' commercials over the 4 days of the show!
Once inside the Dallas Convention Center we had further plasma screen advertising to keep our clients' commercials in the minds of their audience.
For the full report with more photographs, see our event performance report.
Allianz Swiss Open ATP World Tennis tour, Gstaad, Switzerland
From the 24th July up to national Switzerland day on the 1st of August.
Thousands of people will be at the 95th Gstaad open, with previous
winners including; Boris Becker, Stefan Edberg, and Roger Federer. On the final
day of the tournament the event organisers will also have a formula 1 car
from Renault, as well as a flying display from the Swiss air force passing
over head! The town of Gstaad itself is an exclusive world famous resort for
VIPs, celebrities, and the wealthy, with past residents including;
Roger Moore, Michael Jackson Margaret Thatcher, Queen Sofia, Elizabeth
Taylor and Princess Diana. We had a Video wall and plasma screens in the
VIP areas of the tournament, and our clients recieved great
exposure to a very exclusive audience. We worked on this
event with our partners Creative Media.
These events have passion and excitement. When a client promotes themselves on a huge video screen (such as Adidas at the Berlin Marathon) they reach an active audience, people who have got up and gone to the event. Not someone at home, who is sitting in the chair watching a commercial on a TV, or seeing it in a newspaper (where they can so easily turn the page).
This makes them more alert to the advertising. A giant video wall creates a huge impact to the consumer in these environments, likewise, receiving a message direct to their phone, whilst they're at the event, has so much more personal impact on the consumer than just sitting at home, receiving standard commercial or print advertising. At these global events people often spend much of their time watching the big screens, as it shows much more than what they could see otherwise. This is gives our clients a captive audience they can reach directly with their message.
We work at any kind of event, such as music festivals, sports, and the arts. Contact us and see what we can do for you.