Dubai Polo Gold Cup
The Dubai Polo Gold Cup final takes place on the 9th of March 2012 at the beautiful Dubai Polo and Equestrian Club, Arabian Ranches. The 2010 event was the premier international polo competition of the year attracting the best players from across the world, followed again by the 2011 event creating a true success story.
The event is under the patronage of His Highness Sheikh Maktoum, Deputy Ruler of Dubai, and will be attended by many VIPs, Royalty, and high net worth individuals from across Dubai and the entire UAE, making it a perfect platform to promote your brand to a very exclusive audience.
Polo is a very unique sport which is fast becoming the major sport of wealthy entrepreneurs in the Dubai region. The game provides its members with the adrenaline of horse racing, the skill of ball sports, and the physicality of rugby.
Marketing opportunities
Our giant video wall will be the main source of event information, and will be showing all the polo action live, directly to the thousands of people attending. The video wall will have the attention of the crowd. This direct impact to a captive audience will ensure your brand is seen, and remembered, by the people you want to reach.
Clients on our gold package will receive 2 x 30 seconds of commercial airtime every hour from 10am until midnight (14 hours) during the day of the final. Silver and bronze packages are also available.
We also have various event sponsorship opportunities available to our screen clients, these include title sponsorship, branding on tickets, field banners, logo in Gold Cup magazine (30k copies distributed around Dubai), logo in match day program, Logo on website, VIP Lunch tables, on site product promotion, product stand, VIP area branding, and many more!
For more information, contact us.
The Spirit of London
We are please to be working with Anthony Osmond-Evans, chairman of The Beautiful Publishing Company, on the book The Spirit of London, alongside such companies as HSBC, Jaguar, The Hearst Corporation and Vodafone. The Spirit of London is a large coffee-table book, to be published in 2012 to celebrate the London Olympics and Her Majesty Queen Elizabeth II's Diamond Jubilee.
The Mayor of London, Boris Johnson, has written the Foreword and the book will be presented to all the 15,000 Olympians and Paralympians. Sponsors of the book will receive their own editions to present to their VIP customers.
The Elite UK Polo Media Pack 2012
3-Blue are delighted to offer our clients advertising and sponsorship packages on 3 of the biggest polo tournaments on the planet! In partnership with MIG Polo, the world's foremost agency in the field of polo marketing, we have large screen commercial airtime on the worlds biggest mobile TV screen, as well as bespoke sponsorship opportunities to make sure your brand is seen by the right audience.
If you wish to purchase screen marketing packages at all three of the following events, we can offer a triple package at a substantial discount. We also have numerous sponsorship opportunities available for our clients.
The International Coronation Cup, July 2012 (formerly the Cartier International)
The Coronation Cup is the world's biggest polo day, attracting more than 25,000 people. The main match of the day will feature the England polo team in action against a visiting country. The captain of the winning team historically receives the impressive trophy from HM The Queen. The main game may be played in the afternoon, but the action starts at 11am when the best of Britain's youngest players take to the field for the Golden Jubilee Cup.
The Coronation Cup has been sponsored by Cartier for many years, but we can confirm that the title sponsorship for 2012 is now available. Please contact us if you are interested in your company becoming the globally recognised title sponsor of this very prestigious event.
Screen marketing package: Our clients shall receive a 30 second commercial to be shown a minimum of 30 times during the Coronation Cup Final 2012 across two giant 100 square meter screens, plus a further 100 commercials on the 25 square meter retail village screen.
Veuve Clicquot Gold Cup, Sunday 15th July 2012
Since 1956 the Cowdray Park Polo Club has been the venue for the British Open Polo Championships, one of the top three in the world. The three week tournament attracts a huge following of polo aficionados, many coming from abroad to see the crème de la crème of High Goal action as the world's leading players battle for the Veuve Clicquot Gold Cup, the most coveted trophy in the sport.
Previous events have attracted between 10,000 and 15,000 people, including many high net worth individuals.
Screen package: Our clients shall each receive a 30 second commercial spot shown a minimum of 30 times during the Veuve Clicquot Gold Cup Final on the 100 square meter main event screen, plus a further 100 times on the 25 sqr meter “retail village” screen.
Polo in the Park, 8th-10th June 2012
Polo in the Park, to be held at Hurlingham Park, is the largest polo tournament in Europe. Last year's event attracted 1,700 corporate guests and over 30,000 spectators. Sponsors included the brands Veuve Clicquot, Audi, Samsung, Evian, MINT and Harrods. The event will be televised (Sky broadcasted the event in 2011).
Six teams will be competing, representing global financial centres such as Moscow, Geneva, London, Paris, New York, Paris, Delhi, Buenos Aires and Abu Dhabi. Each team will be guaranteed two round robin games (one on Friday, one on Saturday) followed by potential for qualification for Final or 3rd/4th place play-off on Sunday.
Screen package: Our clients shall each receive a 30 second commercial spot shown a minimum of 30 times on each of the 3 days of the event on the 100 square meter main event screen.
German Open Tennis Championships, July 2012
Building on our previous success in the 2011 German Open, we are proud to be the screen marketing partner for the 2012 event. We will have 9 plasma screens at stadium entrance areas, 8 plasma screens across the VIP areas, 1 giant video wall in the public village area and 2 giant video walls on centre court.
The figures
- On-site spectators: 60,000 approx
- On-site journalists: Over 200 international journalists
- News coverage: Print titles with a national total circulation of 69.72 million
- Radio advertising in Germany: 9,800,200 contacts
- Website: Informed a total of 1.7 million people
- TV coverage worldwide: 1,556 hours with a total viewership of 34.14 million, in over 40 countries across 5 continents
- TV news coverage worldwide: 1.442 items with over 18 hours of transmission time on 40 international and 9 German broadcasters
Marketing packages
We can offer the following packages:
- Gold package: 30 second spot shown 1,248 times.
- Silver package: 20 second spot shown 1,248 times.
- Bronze package: 10 second spot shown 1,248 times.
Please contact us for pricing information.
Benicassim Music Festival 2012
3-Blue is proud to be the screen marketing partner for the 2012 Benicassim Music Festival. Previous years have featured huge names such as Kasabian, Prodigy, Gorillaz, Amy Winehouse, Blur, Chemical Brothers, Oasis, The Streets, Arcade Fire, Arctic Monkeys, Tinie Tempah, Paolo Nutini, Pendulum, and many more.
Demographics
- 52% men, 48% women
- Average attendee is in the 18-35 age group
- Attendees are typically from an upper/middle socioeconomic background
- 90% of attendees recommend FIB as the best festival to go to
- 60% of attendees are from abroad, with the highest percentage being from the UK